We help clients navigate difficult situations, including negative publicity, in any scenario. It’s a 24/7 job that includes developing and implementing appropriate responses for different audiences and working the crisis until it’s resolved. The challenge could be an employee behaving badly or a complicated, emotional situation, with lasting community impact including mass casualty incidents.
Media interviews are some of the most challenging and critical tasks for an organization. “What the media wants” is often misunderstood, shrouded by confusion and assumptions. Organizations often do more harm by failing to answer simple questions or being proactive with information. These lead to communication challenges & even crises. In one-on-one or group sessions I will coach you through how the media works, what makes a story, how to be an effective communicator. We’ll practice public speaking, interviewing and prepare you to be clear, confident and successful in your next media interview.
Let’s not wait for a crisis. When we collaborate on your communication strategy, we will identify: key stakeholders, communication methods, decision-making criteria, timelines for communicating efficiently, and key communication partners. Additionally, we will review your internal “checks-and-balances”, language choices and who will need to approve messages before they go out. We’ll make sure you are prepared to share your story on both your best day as well as your worst.
For over 20 years in TV, I used video to share critical information and tell stories. Whether you are looking to capture meaningful interviews, train your team on something new, or develop collateral materials for a presentation, I can help you create a video that effectively communicates your message, engaging your key audiences.