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I earned and learned it over 22 years in television journalism—covering local, national, and international events where every word, every interview, every press conference, and every public statement had the power to influence understanding, trust, and decision-making.
The professions I now train trusted my work long before they hired me to train theirs.
Whether that means earning trust, gaining support, explaining complex work, leading through uncertainty, or inspiring action, we'll practice, building the skills, confidence, and communication habits that help you accomplish it.
My Approach
For 22 years, I had one job: help people understand.
As a television journalist, that meant translating complicated investigations, court cases, scientific research, public policy, and some of the world's hardest stories into information everyday people could understand—and care about.
I spent much of my career covering violent crime, public safety, mass casualty incidents, natural disasters, officer-involved shootings, and communities experiencing unimaginable loss. I also spent thousands of hours in courtrooms, hospitals, schools, neighborhoods, and command posts, watching leaders communicate under extraordinary pressure.
Over time, I noticed something.
The organizations people trusted most weren't always the ones with the fewest problems.
They were the ones that helped people understand what was happening, why it mattered, and what came next.
That observation became a philosophy.
And eventually, ViKSTORY Media.
Today, I help leaders, organizations, and subject matter experts turn what they know into communication that helps them accomplish what matters most. Whether that means earning trust, gaining support, explaining complex work, leading through uncertainty, or inspiring action, we'll build communication that's clear, memorable, and purposeful.
My Why
Long before I became a trainer, I learned that communication has real consequences.
A well-timed explanation can reduce fear.
A thoughtful interview can restore confidence.
A single sentence can change the way an entire community understands an event.
And sometimes, the right words can help people begin moving forward after the worst day of their lives.
Those experiences continue to shape not only the way I teach, but also the work I choose to do outside the classroom.
Today, I serve on the boards of two Colorado nonprofits that support victims, survivors, and communities navigating trauma. It's a continuation of the work that first drew me to journalism: helping people through difficult moments with information, compassion, and practical support.
Communication isn't just what I teach.
It's how I choose to serve.
In Case You Want to Know What Matters to Me...
I'm fueled by coffee.
I serve on the boards of two Colorado nonprofits supporting victims and survivors of crime and trauma.
And I get Labradoodle-like excited when I watch someone realize they can do something they didn't think they could five minutes earlier.
One of my favorite moments in every workshop is watching confidence replace hesitation. A participant who started the morning dreading the camera realizes, "I can do this." A faculty member discovers that one small change to the structure of a presentation can transform a room full of polite nods into genuine curiosity. A leader finds a way to answer a difficult question without sounding defensive, scripted, or like they're reading a statement someone else wrote.
Now for a selfish confession...
Every organization I work with teaches me something new. Every class makes me a better communicator, a better teacher, and a better student of communication.
Watching those "aha" moments never gets old.
They're as addictive as coffee.
So I keep doing it.
Together.
With you.
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