CRISIS COMMUNICATION

Every organization and community defines crisis differently.  At its core,  it is a situation you weren’t expecting and one that could be harmful to your overall goals, damage your reputation, upset your community, cost you business and undermine trust, even if you did nothing wrong. 

In a perfect world, we’d have worked together before this crisis and have a plan to avoid it. (see Communications Strategy Services page) However, if you find yourself in the midst of a storm, need help implementing an existing strategy or adjusting in a new direction, we can work through that together. 

We cater to your unique situation. It can be anything from a use of force incident, a teacher accused of wrongdoing, an organization in trouble after the initial press response went wrong, or an emotional, high-profile event affecting large groups of people, such as mass casualty incidents. 

We will collaborate to quickly determine

• How does this situation impact you?
• How can you address it?
• What outcomes can you expect based on different strategies?
• Who are your key stakeholders?
• How will this situation affect or impact them?
• What do they need to know?
• When do they need to know it?
• How will you share the information with them?
• If you believe you've already addressed the crisis, why is your message not sticking? 

Services include, but are not limited to assistance with:

• Strategies that lead to successful crisis resolution
• Press releases
• Background research necessary to address gaps in messaging 
• Press conference set up and guidance as the event is taking place
• Social media posts
• Internal communications
• Media interview prep
• Presentation assistance for in-person interactions with stakeholders
• Follow-up publicity monitoring
• Additional interview coaching 
• Communications plan adjustment  

The coaching services are available in person, on the phone, via Zoom, Teams, Google Meet or FaceTime. 

Crisis isn’t a 9-5 business.

I am available to you 24-7. Services offered on a per hour basis or a retainer.

Please reach out for further details.