“Media training” is a broad term.
Simply put, it's helping an individual, a company, or a group understand "what the media wants" and preparing them to speak to a representative of a media organization such as a newspaper, television station, website, blog, radio station, podcaster, Tik-Toker, and the list goes on-and-on.
Bottom line: someone will be asking you questions and I will prepare you to best answer them with clarity and confidence while avoiding being caught off-guard and making any gaffes.
As each organization is unique, I would start with interviews to learn all about your goals and then collaborate on a curriculum tailored to your needs.
This could mean group sessions or one-on-one coaching.
Curriculum areas would include, but are not limited to:
In depth media training or interview skills could be hard to master in a one-time training session. The goal is to provide meaningful, lasting coaching.
Depending on your needs, the program could include a number of follow-up or coaching sessions on as-needed basis, especially brushing-up before an actual interview.
Media coaching, especially interview training, is more effective in person.
However, if necessary, the coaching services and follow-ups are available on the phone, via Zoom, Teams, Google Meet or FaceTime.
Services are offered on a per-hour or per-project basis, as well as on a retainer.
Please reach out for further details.